In Tina Fey’s book Bossypants, she includes a section “Rules for Improvisation” based on her studies at the Chicago comedy school The Second City. Tina and other talents including Martin Short, Gilda Radner, Bill Murray, Mike Myers, and Steve Carell honed their craft at The Second City, developing a brilliant ability to create unscripted comedy and skits on the fly. Tina discusses the agreed upon rules that enable the improvisational process to work. Without this agreement participants’ creative efforts would fall flat. She creates an effective connection between improv and business, and the natural path of discussion is the application of the “Rules for Improvisation” to enhance innovation.
While most people know innovation is important for any thriving business culture, there are environments where teams are expected to be innovative but they don’t really know how to get ideas flowing. Innovation does not come naturally to everyone and represents change in some form or another, leading to environments where employees may resist innovating. Teams may struggle with a problem that badly needs resolution yet no one is comfortable putting their ideas out there, inhibited by a team or corporate culture of limited thinking or fear of judgment that an idea would be criticized rather than nurtured. Nothing is worse than a “brainstorm session” where participation is numb. Someone presents an idea to get things moving and it’s received with the tired phrase “we tried that a couple of years ago” or “that won’t work around here because…” or someone is brave enough to put an idea out there for the group and they ignore it and act as if nothing was said.
While it seems counter intuitive to need rules to generate innovation, there is often reluctance to different ideas because they challenge the status quo. Rules for Improvisation lay the groundwork for an inviting creative environment where all ideas are good because each one is full of possibility. Even if it isn’t the ultimate idea but generates a hook for someone else to build from, that is success.
Here is a summary Tina Fey’s “Rules for Improvisation”. Check out Bossypants (the audio book is great for the full Tina Fey effect) for details and examples.
Rule 1 Agree – saying “No” (or some version of it) grinds innovation to a halt. Saying “Yes” shows respect to ideas, generates open mindedness and prompts people to find a way to contribute. Start with “Yes!” and see where it takes you.
Rule 2 Do not only say “yes”, say “Yes and…”….when someone makes a statement and another person says “yeah” you’ve hit a wall. Agree and add to the discussion so things keep moving forward.
Rule 3 Make statements. Don’t respond to another’s idea with questions – it’s an idea. Whatever the problem is, be part of the solution by participating in the creative process. Don’t just put out obstacles by raising issues that could be worked out later. Ideas grow in absence of resistance.
Rule 4 No mistakes, just opportunities. The next great idea is just around the corner and may be discovered by accident. There are no dumb ideas if they serve as the hook or a prompt the next one. The creative process involves generating ideas that build one on another and ideally infuse laughter along the way.
For your next brainstorming session, supplement these rules for your unique team. For example ask them to avoid closed ended responses like “No.” “Yes.” Or phrases the smoother an idea before it has a chance, such as “That won’t work.” or “We already tried that.” and “We don’t have money or resources for that.” Remind the team that these phrases begin building a wall of excuses before the idea is even formed. Ask that participants replace those phrases with interesting verbal hooks such as “Not only that but you could also….” or “Yes! And we could…..” And “That’s so true! And….” And segues ….”Yes and that reminds me of…” and “Right! And that leads me to think of….” If they are stuck or uncomfortable, group them in sub-teams and have a five minute idea storm to gather the most ideas possible within the time allotment. Encourage and reward spontaneity, acceptance and laughter!
The best creative teams are uninhibited and fun. They have a great sense of humor and a healthy dose of self-confidence. They are respectful of everyone contributing, and understand that there are no bad ideas, only possibilities. Innovative people love to learn, they are innately curious, full of exploration and constantly ask the questions “what if?” and “what else?” Ideas serve to build, discover and create so that something different comes along. Through the process of putting ideas out there, exploring them and adding to them, innovation is born.